Feel Better Campaign
People get hurt doing silly things. Band-Aid wants to help with your recovery. This campaign consists of Band-Aid "Feel Better" cards with bastardized inspirational quotes.
The cards are intended for placement in magazines such as Men's Health, GQ, People, Bon Appétit, and In Style. Viewers can simply pull the card out of the magazine.
Virtual card swipes via Instagram.
Point of Purchase display.
