Look Tough Smell Pretty
Texas Beard Co. lives and breathes beard care. Scented beard oils tame, condition, and style the toughest of beards, not to mention make them smell irresistible. This campaign showcases rugged men with strong beards and masculine hobbies who smell much more refined than the rest. Just because you look tough doesn't mean you can't smell pretty.
Option for personalized grooming kits. Anyone can grow a beard. Only a select few get their face on the kit.
Placement can be in magazines such as Beard Culture, Esquire, GQ, and Men's Health complete with an "itch 'n sniff" sticker in the beard that showcases the oil scent.
Wall placement in cities where beards get respect, such as Nashville, Austin, Dallas, etc.
The men also hold up nicely on Instagram alongside clever captions.
