The Sober Sexperience
Since 80% of first sexual experiences occur under the influence of alcohol, WellBeing non-alcoholic brewing company leveraged National Sober Day and National Recovery Day to ignite the conversation around sober sex. We broke the ice by putting a lighthearted, sober twist on the classic Kamasutra book. Meet Kamasober, a guide to the Sober Sexperience.
Coasters used at Sober Sexperience Event.
Sober Booty Boost: Sober profiles on dating apps get a fraction of the engagement of their boozy counterparts. To even the score, WellBeing offered users of Tinder free boosts if they used "sober" language in their profile.
