Created the official logo for the U.S. Army's rock band, As You Were. This logo was the result of a friendly competition between myself and the entire creative team, and mine was chosen by the client.
Concepted and designed the Foxtrot Hotel, a traveling display to accompany the band at performance venues. As if its boombox exterior wasn't enough, the interior is a shareable social media opportunity at every turn. It features instrument playing life-sized green Army men, a sandbag sofa, custom neon signs, an app all about the band, and so much more.
3D flythrough of space.
Designed app to be presented on tablets inside the Foxtrot Hotel.
Mocked up band merch including t-shirts, t-shirt gun, hats, and a custom leather jacket.
Designed social, digital, and print elements for Army Civilian Brand using the new visual identity and all its supporting elements.
Concepted and designed The Impossible Shot, an activation that was brought to the NCAA Final Four. The challenge was to make the impossible possible and successfully shoot the basketball through the 40-foot tall hoop. We brought in basketball-carrying drones, mortars, and javelins to help with this seemingly impossible feat. With the right teamwork, technology, and instruction, fans were able to make the shot.
CBS coverage of our activation is below.
Assisted in the re-launch of the "Be All You Can Be" campaign. This included concepting and executing recruiting commercials featuring Jonathan Majors (two :30 spots featured below).
Concepted and executed an activation called House of Possibilities where different Army careers were showcased in various rooms of the footprint. People got the chance to step into the life of an Army firefighter, scuba diver, sky diver, etc. These rooms came to life and hit all the senses through realistic uniforms, programmed VR headsets, heat machines, fans, and even the scent of burning wood.
Created window clings, OOH pieces, and other brand collateral with the new and improved Army look.
Assets from an Army station domination that took place at Ronald Reagan Washington National Airport.
Other pieces from the campaign launch.
Video game character cards that were handed out at DragonCon by the U.S. Army Esports Team.
Responsible for the creative style guides for five major Army Teams. This is an example of the APT Style Guide (Army Parachute Team).
Designed a digital flyer and emails that were sent out for National Guard's Mission Day.
Created visuals to be presented on display screens at a National Guard event.
Designed an informational piece to be presented to schools explaining an activation that we created for high school students.
